[This Explainer has been authored by Harsh Jain and Sankalp Jain of the NALSAR Tech Law Forum Blog.]
The over-the-top (‘OTT’) industry in India has been growing exponentially–faster than anywhere else in the world–and pegged to reach a size of $5 billion by the year 2023. With an increase in internet penetration, coverage and speed, the consumption of content available on OTT streaming services is at an all-time high. This has not only increased the accessibility to titles old and new, but has also created a new avenue for content-creation on diverse themes. As the pandemic led to the closure of movie theatres and other forms of public entertainment, OTT platforms have been growing in India along with the rest of the world.